Founder

Axel has been an entrepreneur 3x over since the age of 18. He started his first company Red Label Collective (previously Red Label Studios).

Invested by Techstars Ventures, Sunstone Management and Lair East Labs. Axel has been trusted by brands such as Nike, Disney, TEDx, University of Toronto, We Day, Dragon's Den, NASA, Bombardier, Rothman Benson & Hedges and more.

SaaS productivity tool connecting choreographers, producers, performers and stakeholders to communicate, review production plans, visualize stage formations and rehearsals to optimize budgets for performances.

Group of dancers in black outfits performing on stage with a screen and spectators in the background.

Steppy is an AI fitness coach that uses computer vision to detect reps, provide real-time form feedback and workout challenges. The app tracks push-ups, squats, planks, and sports skills with leaderboards and performance scoring.

Steppy by StageKeep Logo With Subtitle "Step In"

Red Label Collective is a multidisciplinary creative firm that focuses on data to drive creativity.

Michele Romanow sitting on a director's chair in a studio with professional lighting and camera equipment being directed by Axel Villamil in white sweater