MNTD by Knix
The Knix team released a mens basics line, MNTD, that focused on digital sales as a main source of revenue. Founder Joanna Griffith said “I’ve sent your videos to my team to show them what to do with a budget.” I was brought on to discover what worked and what didn’t.
High Quality Production Tests
I quickly produced high quality ads from existing shoots to baseline test high production content vs UGC and noticed the high production would under perform with their audiences. So we moved on.
UGC Wins
After proper market research, AI data manipulation and scraping we found the right hooks that work reducing their budget for production needs and increasing their baseline ROAS from 2 to 6.8 ROAS achieving a 4x in their revenue.